Tesco social
Agency: Penna & Stafford Long
Taking Tesco’s tech stories to LinkedIn
The challenge
Tesco had commissioned a range of people stories to promote their technology careers (check out the ‘Tesco blogs’ page of my portfolio). Now, they wanted to make sure that each story reached their ideal audience on LinkedIn.
The solution
The agency had already established a messaging style and campaign line for Tesco technology careers. So my job was to find the unique angle for each story that would offer just enough intrigue to get people clicking.
Social copy
