GCHQ CyberFirst Campaign
Agency: Penna & Stafford Long
Promoting the bursary that puts tech talent first
The challenge
Each year, GCHQ’s CyberFirst Bursary helps young people get ahead in tech. When the annual awareness campaign needed a refresh, our starting point was to find new ways to clarify the offer, putting a spotlight on valuable financial support and work placements with big names.
The solution
While the Art Director refreshed the look and feel of the assets, I set out to create some headlines that drove the key messages home. We created a suite of new social posts and the campaign site content, making it crystal clear who’s eligible and why they should apply.
Social copy (ROI phase)
Social copy (main phase)
Campaign site
