UK Intelligence Community newsletters

Agency: Penna & Stafford Long

Attracting early talent even earlier

The challenge

MI5, MI6 and GCHQ wanted an early careers audience to see their future in the UK Intelligence Community. They needed to challenge outdated ideas about who works in British Intelligence, and show the variety of jobs on offer, as well as the culture at play. Together, they decided to launch a newsletter for school students called the ‘Early Careers Network’.

The solution

My job was to write the first two editions of the Early Careers Network newsletter. I worked with a content plan that reflected upcoming events, colleague interviews and career spotlights. Above all, I focused on making things feel relatable, accessible and contemporary - positioning this community as a welcoming place to kickstart a rewarding career.